Steve McCardell is a professional writer and natural health researcher.

His goal is to explore health products and services in order to make personal assessments about them before trying to provide balanced opinions as to their worth. In this way, he hopes to help others make educated choices toward improving their lives.

As stated throughout this site, most of this information was produced in 2008 with some modifications along the way. Steve joined a raw chocolate business in 2011, so now urges visitors to take that bias into consideration when reading this material. He used his understanding of health in general, his love of chocolate, and his experience in network marketing (and all the things he didn't like about most businesses using that model) when choosing to work with ChocoNat.