Wondering if Xocai Chocolate is a Scam? Before investing in it or reading other so-called "honest reviews," I urge you to take your time to read this page.
PROLOGUE: I am spending too much energy on complaints from Xocai distributors, so let me try to summarize what I think I'm saying on this page and on the Xocai review. [Also, please note that long after writing this, I have joined a company called ChocoNat. Please take this new bias into consideration.]
First, I'm using the keywords "Xocai scam" because I know that people who are looking into products before investing use these keywords for research. I'm trying to get them to a site that's really looking at the value of the product. Most other sites people find will be from Xocai distributors who use these same keywords to attract people, only to say, "Xocai is the greatest thing on earth."
I do NOT think Xocai is a scam. I hope I have stated this plainly enough for Xocai distributors. I think it tastes good and is a healthy chocolate compared to many others. I also think it offers some good health benefits, and I appreciate that Xocai has invested in a clinical study to help objectify some of its benefits. I think objective trials are the future of health supplements.
I also think that, among the MLM chocolates, this one has the best marketing in place for long-term success. So if selling chocolate through MLM is your thing, then this may be a very good option.
However, I think this chocolate is overhyped as a health supplement, as if eating more than $100 a month in chocolate is more important than other high-end health supplements. As with many MLM products in the marketplace, distributors seem to think it is the cure for all ills. Quality nutrients are good for you. But there are a lot of choices out there, many of which are more foundational for the human body ... and less expensive.
I am concerned with the ingredients in many Xocai products, though the basic chocolates seem good. They use a nice type of sugar, but it still has a high concentration of sugar. It's not organic, though the company assures that this isn't an issue. (Grown in a pristine area; I just don't have a way to verify this.) And it isn't a true, raw chocolate, although it's processed in a better way than most.
So overall ... a GOOD chocolate. But I think it involves too great an investment (unless someone really wants to spend that much every month on chocolate, which certainly TASTES better than most supplements); it's one of the better chocolates on the market, but not the BEST; and there are better options for those with serious health issues. This is my opinion, which I hope I'm allowed to share without creating anger among others.
Now, what follows is what was originally on this page, which I think says the same thing.
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I'm always slow to call something a scam, because in the end, everyone has their own perspective on the value of a product or service. And if you value something, then you should be welcome to spend your money on it. That's my view.
But I also know that sometimes people are persuaded into seeing a value in something when the value isn't really there. Usually because they don't know where to see the chinks in someone's logic. And I know a lot of Xocai distributors are using the search term "Xocai scam" or calling you into their website for an "honest" review of Xocai, only to try selling you on this so-called healthy chocolate.
On this site, I'm just providing you with my thoughts on how to assess healthy chocolates, as this is the process I went through.
In fact, I don't consider chocolate to be the first place to sink your money in terms of health supplements. Personally, I would rather spend less and get a variety of products including a high-end, non-denatured protein; some sort of quality fiber; essential fatty acids; vitamin D3; and a general multivitamin ... along with any specific needs.
Now Xocai has been presented as a healthy chocolate because cacao -- from which chocolate is made -- is in fact a very healthy food. It is an excellent source of anti-oxidants and magnesium, in addition to providing many other valuable nutrients. And I'm a big fan of cacao and healthy chocolate. Just not of paying $100+ per month for a high-sugar variation.
See, my big issue with Xocai is that the cacao they use is NOT organic (click here to learn why that may be important -- but read the review to see why it might not be) and it's loaded with sugar (25% to 39% for Nuggets and Power Bars respectively). Sugar leads to many health problems, including problems with weight and blood sugar. Then they tell people that it's good for diets and and diabetics. I disagree.
[My update: I now understand that they use raw cane juice, which isn't refined like most sugar and has a fairly low glycemic index. This is a much better choice than what most chocolates use.]
On a positive note, Xocai's cacao is supposed to be processed in a much better way than almost all chocolate out there, which is cooked chocolate. They have not claimed that they have "raw" chocolate, which is the premier option. But the cacao itself might be. This would preserve its important nutrients.
So to be clear, I do not consider Xocai chocolate a scam in the sense of fraud. I just don't personally consider it a good value. Because of its multi-level marketing (MLM) nature, Xocai is expensive, plain and simple. [Not all MLM is overpriced, but many are.] Yes, it tastes good by the way ... but so does most chocolate. Will it do more for your health than cooked chocolate loaded with traditional sugar? Yes, it might. But the cost and the hype just aren't my style.
